SALES & MARKETING

Social selling – this is how successful customer contact works on the Internet

Social selling - this is how successful customer contact works on the Internet

Social networks are only for marketing? Mistake! When reaching out to potential customers, business networks such as LinkedIn or Xing are also becoming increasingly important for sales. Learn more about the do’s and don’ts of social selling here. What is Social Selling? Social selling means using corporate social media channels to build and grow relationships …

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Construction challenges: object management in the CRM

Construction challenges: object management in the CRM

Due to increasing internationalization, increased competition, scarcity of resources and the associated pressure on prices and costs in the construction industry, one thing is particularly important: keeping an eye on the situation. ‘together. Do you know the current status of all open tenders and bids, the start date of construction projects, and the capacities you …

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B2B Marketing: how it works

B2B Marketing: how it works

Many businesses only address other businesses as customers with their products and services. It also requires adapted marketing strategies. We are talking about B2B marketing. What does this mean exactly? How it works? And what metrics are promising in B2B marketing? What does B2B marketing mean? B2B stands for Business to Business. In B2B marketing, …

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Customer Management: How to do it successfully

Customer Management: How to do it successfully

A good relationship with your customers is today the keystone to lastingly bind your customers to your company. After all, the competition never sleeps and is only a click away. For you to be successful, good customer management is necessary. What makes good customer management? What is Customer Management? Customer management is the taking of …

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