MANAGEMENT

Sales strategy and customer care – How to strengthen your customer base

Sales strategy and customer care - How to strengthen your customer base

“There are no longer any regular customers,” the owner of a traditional shop in downtown Landshut told me recently. And another specialty shop closes. This can happen to any company when markets change, their own products are no longer competitive, customers drop out or competitors constantly nibble at their own customer base. You should therefore cherish and care …

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These 5 signs will tell you it’s time for a CRM change

These 5 signs will tell you it's time for a CRM change

It could be so nice: The CRM software bundles information centrally and transparently. She supports employees from all departments to always be up to date and to offer a positive customer experience. The processes are clearly regulated and everyone works hand in hand. That’s the theory. Unfortunately, the reality in many companies is very different. If all your attempts to …

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This is how good customer service works

This is how good customer service works

Good customer service strengthens the bond between customers and your products, services or brand. But what is good customer service and how can it be improved in the company? What is customer service? Customer service, customer service or often also called English customer service, means all services that a company provides to satisfy its customers. This includes …

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Digitization of the working world – How to use the crisis as an opportunity

Digitization of the working world - How to use the crisis as an opportunity

Virtual collaboration, the majority of employees working from home, digitization of the working world – what would have sounded like the New Work dream in 2019, this year presented many companies with major challenges overnight due to the Corona crisis. And not only everyday office life has changed: Consumer behavior is changing. Sales, marketing and service …

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How does good complaint management work?

How does good complaint management work?

“A company that is totally dedicated to service has only one concern about profits. They are embarrassingly large.” Even then, Henry Ford recognized the importance of good service quality. In many companies, however, there is still a lot of room for improvement when it comes to complaints management. Searching the website for a hotline number, waiting forever on hold, …

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CRM Analysis: Get the most out of your data!

CRM Analysis: Get the most out of your data!

anchor Truly understanding the customer, collecting and using this information is easier said than done. CRM analytics are important for the evaluation and prediction of customer behavior and thus also for long-term customer loyalty. Nevertheless, many companies only use their CRM as a better address database and thus miss out on great business opportunities. Optimizing …

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