MANAGEMENT

“There are no longer any regular customers,” the owner of a traditional shop in downtown Landshut told me recently. And another specialty shop closes. This can happen to any company when markets change, their own products are no longer competitive, customers drop out or competitors constantly nibble at their own customer base. You should therefore cherish and care …

Sales strategy and customer care – How to strengthen your customer base Read More »

It could be so nice: The CRM software bundles information centrally and transparently. She supports employees from all departments to always be up to date and to offer a positive customer experience. The processes are clearly regulated and everyone works hand in hand. That’s the theory. Unfortunately, the reality in many companies is very different. If all your attempts to …

These 5 signs will tell you it’s time for a CRM change Read More »

Good customer service strengthens the bond between customers and your products, services or brand. But what is good customer service and how can it be improved in the company? What is customer service? Customer service, customer service or often also called English customer service, means all services that a company provides to satisfy its customers. This includes …

This is how good customer service works Read More »

Virtual collaboration, the majority of employees working from home, digitization of the working world – what would have sounded like the New Work dream in 2019, this year presented many companies with major challenges overnight due to the Corona crisis. And not only everyday office life has changed: Consumer behavior is changing. Sales, marketing and service …

Digitization of the working world – How to use the crisis as an opportunity Read More »

“A company that is totally dedicated to service has only one concern about profits. They are embarrassingly large.” Even then, Henry Ford recognized the importance of good service quality. In many companies, however, there is still a lot of room for improvement when it comes to complaints management. Searching the website for a hotline number, waiting forever on hold, …

How does good complaint management work? Read More »

Knowledge is readily available these days and is one of a company’s most important resources. In order for it to be used in a targeted manner, good knowledge management with systematic knowledge transfer is crucial. In this way, you ensure the successful exchange and sharing of knowledge in your company. What is there to consider? …

Knowledge management in the company Read More »

Companies are storing more and more data. According to an ongoing IDC study, data growth is between 31 and 60 percent per year for almost a third of the companies surveyed. However, the increasing amount of data also has a downside: as the variety of data increases, so does the quality of the data. To …

How you can benefit from data quality Read More »

Contents Why do you need a CRM and an ERP? What is an ERP system? What is a CRM System? What is the difference between ERP and CRM? Advantages of linking the CRM solution and the ERP system How are CRM and ERP related? What are bidirectional interfaces? Important tasks for integration CRM and ERP …

Linking CRM and ERP: Good individually, unbeatable together! Read More »

anchor Truly understanding the customer, collecting and using this information is easier said than done. CRM analytics are important for the evaluation and prediction of customer behavior and thus also for long-term customer loyalty. Nevertheless, many companies only use their CRM as a better address database and thus miss out on great business opportunities. Optimizing …

CRM Analysis: Get the most out of your data! Read More »

Your customer relationship management system brings efficiency and transparency to the company. But do you feel that more is possible? You are right! According to studies and our experience as a CRM provider, the majority of companies do not use the potential of CRM enough. In order for you to be able to use your …

How to link your CRM strategy to your business Read More »