Entrepreneurial action without a strategy – isn’t that like rowing a ship but not knowing where to go? Companies that are on the road without a long-term and integrated corporate and sales strategy are navigating blindly through the fog. With these recommendations from our guest author Prof. Dr. Peter Winkelmann you build a long-term and intelligent sales strategy …
More market success through intelligent sales strategies Read More »
Customers attract customers – this is probably the recognized most cost-effective form of advertising for your own company. Blessed are those who have friends who advertise for their suppliers or even act as salespeople. What sounds so simple has a number of pitfalls when it comes to implementation. With these tips you can take the step towards systematic …
Referral Marketing – Tips for Successful Customer Support Read More »
If you’re looking for enterprise software, you’ll probably read the term software as a service, or SaaS for short, more often. SaaS allows users to access a wide variety of applications and software through the cloud. But what exactly does this mean and what advantages does it offer? What does SaaS mean? The abbreviation SaaS …
Off-the-shelf software does not always meet all of a company’s needs and requirements. In order to meet all wishes for a software solution, this can be individualized and adapted via so-called customization. How does this work? What is Personalization? Personalization comes from the English verb “to customize”, which in German means “to adapt”. It describes …
Personalization: definition, advantages and relevance Read More »
If a new software or a new web application is introduced in a company, the employees decide whether they find it good or bad as soon as they use it for the first time. Similarly, users make decisions about a website in a very short time. But why is this? One of the key success …
What’s the first thing that comes to mind when you hear the word “island”? Holidays? Sun, beach and sea? Or maybe – islands of data and customer data? Unfortunately, the islands don’t have such a good reputation when it comes to handling customer data. Those affected even have real island fever. Why? Imagine the following …
Why customer data is so important to your business Read More »
Around 2.5 trillion bytes of data are generated around the world every day. This amount of data is called big data and corresponds to a storage capacity of 36 million iPads. Your business and your customers and prospects also produce a large amount of data every day. But which of these amounts of data are …
Quickly accessing important data on the go with a smartphone has become part of our daily lives. This also increases the demands on customer management: customers expect fast response times and want to be addressed and supported individually. For companies, this in turn means that flexible and mobile access to information is indispensable in today’s …
Mobile CRM: 5 tips for introducing a mobile CRM solution Read More »
Taxi or own car? Rent or buy a house? Which you choose is entirely up to your personal needs – as both have their pros and cons. The same goes for setting up CRM projects and the question of the right operating model. A company must find exactly what it needs on its own. There …
It’s not just those who travel a lot for work who are faced with this decision from time to time: use the well-paved road like everyone else or explore your own new paths? The same applies to the question that many companies ask themselves when introducing a CRM solution: do you prefer standard software or …
