BUSINESS IT

More market success through intelligent sales strategies

More market success through intelligent sales strategies

Entrepreneurial action without a strategy – isn’t that like rowing a ship but not knowing where to go? Companies that are on the road without a long-term and integrated corporate and sales strategy are navigating blindly through the fog. With these recommendations from our guest author Prof. Dr. Peter Winkelmann you build a long-term and intelligent sales strategy …

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Referral Marketing – Tips for Successful Customer Support

Referral Marketing - Tips for Successful Customer Support

Customers attract customers – this is probably the recognized most cost-effective form of advertising for your own company. Blessed are those who have friends who advertise for their suppliers or even act as salespeople. What sounds so simple has a number of pitfalls when it comes to implementation. With these tips you can take the step towards systematic …

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Personalization: definition, advantages and relevance

Personalization: definition, advantages and relevance

Off-the-shelf software does not always meet all of a company’s needs and requirements. In order to meet all wishes for a software solution, this can be individualized and adapted via so-called customization. How does this work? What is Personalization? Personalization comes from the English verb “to customize”, which in German means “to adapt”. It describes …

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Mobile CRM: 5 tips for introducing a mobile CRM solution

Mobile CRM: 5 tips for introducing a mobile CRM solution

Quickly accessing important data on the go with a smartphone has become part of our daily lives. This also increases the demands on customer management: customers expect fast response times and want to be addressed and supported individually. For companies, this in turn means that flexible and mobile access to information is indispensable in today’s …

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