Advertising on social media, online magazines, offers by e-mail – digital marketing is now used by almost all companies of all sizes. In practice, digital marketing means all marketing campaigns displayed on computers, smartphones, tablets or other digital devices. But what are the options and what are the advantages over traditional marketing methods? What is digital marketing? …
The first e-mail was received in Germany more than 30 years ago. A lot has happened since then: e-mails have established themselves as a means of communication in the working world and have become a very successful marketing channel. Today, millions of newsletters and marketing mailings are sent out every day. How does email marketing work and what …
contents What is omni-channel management? Why Omni Channel? How do you develop an omni-channel strategy? What is important to the customer? Requirements for omni channel strategies Shopping on site or online, customer service by phone or social media, offers by post or e-mail – today there are numerous contact points between customers and brands. Instead of …
contents What is Marketing Automation? Why Marketing Automation? How does marketing automation work? What is important before you start with marketing automation? Does it make sense to map marketing automation in the CRM system? Measuring the success of marketing automation Marketing automation implemented – what now? Conclusion: With marketing automation to more leads E-mails, websites, …
If you’re looking for enterprise software, you’ll probably read the term software as a service, or SaaS for short, more often. SaaS allows users to access a wide variety of applications and software through the cloud. But what exactly does this mean and what advantages does it offer? What does SaaS mean? The abbreviation SaaS …
Off-the-shelf software does not always meet all of a company’s needs and requirements. In order to meet all wishes for a software solution, this can be individualized and adapted via so-called customization. How does this work? What is Personalization? Personalization comes from the English verb “to customize”, which in German means “to adapt”. It describes …
Personalization: definition, advantages and relevance Read More »
In general, the most successful sales teams are those in which the inside sales force and the field sales force work as a team. The field service cannot use its full potential without the office service. Because sales staff can only work efficiently after office staff complete their tasks. But why is it like this? …
Sales targets can only be measured with appropriate key figures. With clearly defined key sales figures, you can track your sales success and keep an eye on all developments. They also form the basis of important business decisions. Which key figures are useful for this? What are sales indicators? Sales metrics, also known as key …
Business strategy and digitization strategy are increasingly coming together in the context of the ongoing digitization in German SMEs. Every business decision is always an IT decision – the two decision domains are closely intertwined. Companies that integrate the opportunities of digitization into their business strategy can generate sustainable competitive advantages. The results of the …
CRM Report 2022: The Foundation for Future Market Success Read More »
Social networks are only for marketing? Mistake! When reaching out to potential customers, business networks such as LinkedIn or Xing are also becoming increasingly important for sales. Learn more about the do’s and don’ts of social selling here. What is Social Selling? Social selling means using corporate social media channels to build and grow relationships …
Social selling – this is how successful customer contact works on the Internet Read More »
