Digital Marketing – These are the advantages

Digital Marketing – These are the advantages

Advertising on social media, online magazines, offers by e-mail – digital marketing is now used by almost all companies of all sizes. In practice, digital marketing means all marketing campaigns displayed on computers, smartphones, tablets or other digital devices. But what are the options and what are the advantages over traditional marketing methods? What is digital marketing? …

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Successful email marketing

Successful email marketing

The first e-mail was received in Germany more than 30 years ago. A lot has happened since then: e-mails have established themselves as a means of communication in the working world and have become a very successful marketing channel. Today, millions of newsletters and marketing mailings are sent out every day. How does email marketing work and what …

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Omni-Channel Management – What is it?

Omni-Channel Management - What is it?

contents What is omni-channel management? Why Omni Channel? How do you develop an omni-channel strategy? What is important to the customer? Requirements for omni channel strategies Shopping on site or online, customer service by phone or social media, offers by post or e-mail – today there are numerous contact points between customers and brands. Instead of …

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Marketing automation: how it works

Marketing automation: how it works

contents What is Marketing Automation? Why Marketing Automation? How does marketing automation work? What is important before you start with marketing automation? Does it make sense to map marketing automation in the CRM system? Measuring the success of marketing automation Marketing automation implemented – what now? Conclusion: With marketing automation to more leads E-mails, websites, …

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Personalization: definition, advantages and relevance

Personalization: definition, advantages and relevance

Off-the-shelf software does not always meet all of a company’s needs and requirements. In order to meet all wishes for a software solution, this can be individualized and adapted via so-called customization. How does this work? What is Personalization? Personalization comes from the English verb “to customize”, which in German means “to adapt”. It describes …

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CRM Report 2022: The Foundation for Future Market Success

CRM Report 2022: The Foundation for Future Market Success

Business strategy and digitization strategy are increasingly coming together in the context of the ongoing digitization in German SMEs. Every business decision is always an IT decision – the two decision domains are closely intertwined. Companies that integrate the opportunities of digitization into their business strategy can generate sustainable competitive advantages. The results of the …

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Social selling – this is how successful customer contact works on the Internet

Social selling - this is how successful customer contact works on the Internet

Social networks are only for marketing? Mistake! When reaching out to potential customers, business networks such as LinkedIn or Xing are also becoming increasingly important for sales. Learn more about the do’s and don’ts of social selling here. What is Social Selling? Social selling means using corporate social media channels to build and grow relationships …

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